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Editorial Review

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on October 3, 1994. The length of the article is 607 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Personalized newsletters are an ideal way for insurance companies to reach new customers while still maintaining their present client base. Newsletters offer marketing advantages such as the ability to present the exact message a company wishes and the opportunity to devote a page to a particular niche market. Newsletters can also be used for public relations purposes if the entire letter, or just a page, is sent along with a cover letter to publication editors who might be interested in printing the information.

Citation Details
Title: Personalized newsletters reach target markets. (insurance marketing)
Author: Thomas M. Maher
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: October 3, 1994
Publisher: The National Underwriter Company
Issue: n40 Page: p39(1)

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